The Little Sock Company, a Hertfordshire-based children's brand, has launched a Christmas campaign called No More Cold Toes, pledging to donate a pair of socks to a baby or child in need for every order it receives.
The business was founded in 2018 by Katie Saunders, a mother of three, and has grown without outside investment. Saunders is described as passionate about using the brand's success to make a positive difference, and the Christmas appeal is the vehicle for that.
Donation goal raised to 10,000 pairs
The campaign began with what the company calls an ambitious target of 6,000 pairs donated by Christmas. The response has surpassed expectations, prompting the brand to raise its goal to 10,000 pairs.
The pledge links giving directly to sales: each order placed with the brand adds one pair of socks to the donation total.
Three charity partners share the donations
To get donations to families around the country, the brand is working with three organisations:
- Little Village
- Baby Bank Alliance
- Baby Basics UK
All three support families experiencing hardship and will help distribute the socks to babies and children who need them most, according to the company.
With Christmas approaching, The Little Sock Company says it hopes the campaign will encourage customers to bring a little extra warmth to children in need this winter. Whether the 10,000-pair goal is met will depend on order volumes over the coming weeks.