ToolGuyd is giving Lauren, the editor’s little cousin, a larger role in its content and strategy work. In an update introducing her to readers, the publication said it will use her media, marketing and management experience to pursue deeper tool and brand stories that had been difficult to fit into the schedule.
Lauren has already contributed behind the scenes. She has helped with ToolGuyd’s coverage at three Milwaukee Pipeline events and at DeWalt’s Black & Yellow event several months ago. Her involvement began when the editor looked for someone to assist with Pipeline coverage and recalled that Lauren had attended a marketing conference where a DeWalt speaker presented. Milwaukee approved a plus-one ticket, and she attended her first Pipeline media event.
At those events, Lauren handled much of ToolGuyd’s social media content, freeing the editor to ask questions, conduct deeper discussions and test products. The publication said her work has expanded into strategy, management and execution, with both tangible contributions and less tangible value growing. She is still moonlighting, but the editor said her impact has been meaningful.
A more visible role
Readers should expect to see more of Lauren on ToolGuyd and considerably more of her on social media. The publication said her expertise will be woven into the backbone of what comes next. The editor also tied the change to pressure on media businesses from AI, saying he remains worried about the industry but that the team now has a focused direction.
The update did not name the deeper stories being planned, saying those would be discussed another time. The editor is looking ahead to 2027 and said the work feels a bit easier with complementary skills at the table. Lauren is family, he added, so readers should be extra nice.